ECP European Compliance Platform
EU AR / EAR

Find an EU Authorised Representative for Non-EU Manufacturers

Non-EU manufacturers must appoint an EU-based Authorised Representative under MDR, IVDR, GPSR, RED and other regulations before placing products on the EU market. Submit one request — ECP matches you to EAR providers covering your regulation and product category. ECP is an independent routing platform — not a provider or consultancy of any kind. You deal directly with the provider you choose, on their terms.

EU AR Complete Guide

GPSR has been mandatory since December 2024. If you sell consumer products in the EU without a Responsible Person, you are already non-compliant — this is not a future deadline.

Who needs an EU Authorised Representative?

Any manufacturer established outside the European Union who places regulated products on the EU market must appoint an EU Authorised Representative (EU AR or EAR). The AR is your legal point of contact with EU market surveillance authorities and must be established in an EU Member State.

The requirement is not optional — without an appointed AR, products from non-EU manufacturers cannot legally be placed on the EU market under the relevant regulation.

Which regulations require an EU Authorised Representative?

RegulationRequirementScope
MDR 2017/745Mandatory — Article 11All medical devices from non-EU manufacturers
IVDR 2017/746Mandatory — Article 11All IVD devices from non-EU manufacturers
GPSR 2023/988Mandatory from Dec 2024 — Article 16All consumer products sold in EU (incl. online)
RED 2014/53/EUCommon practice / may be requiredRadio equipment without EU-based importer
AI Act 2024/1689Mandatory for high-risk AI systemsNon-EU providers of high-risk AI
Toy Safety / PPEMandatory for non-EU manufacturersToys and PPE products

What the EU Authorised Representative does

The EU AR registers the manufacturer in EUDAMED or other EU databases, holds copies of technical documentation and Declaration of Conformity, acts as legal contact for market surveillance authorities, cooperates on recalls and vigilance reports, and is named on the product label (for MDR/IVDR).

Terms of service, liability scope, responsiveness and regulatory expertise vary significantly between EAR providers. The AR carries legal responsibility and must be reachable by authorities — choosing based on price alone is a risk.

How ECP matching works

  1. Describe your product, target regulation, and country of establishment.
  2. ECP matches you to EAR providers whose scope covers your regulation and product category.
  3. You receive direct responses from matched providers — with their own terms.
  4. You choose who to work with — no obligation, no fee to ECP.

Related representative and compliance services

EU Authorised Representative (EC REP) is one of several representative roles required for market access. Depending on your product type, business model, and target markets, you may also need:

ServiceDescriptionFind a provider
GPSR Responsible Person Required for general consumer products (not covered by sector-specific regulations) sold in the EU from December 2024 under Regulation (EU) 2023/988. Find GPSR RP
EU Cosmetics Responsible Person Mandatory for non-EU cosmetics brands under Cosmetics Regulation 1223/2009. Includes CPNP notification and product information file management. Find Cosmetics RP
PRRC Services Person Responsible for Regulatory Compliance (MDR/IVDR Art. 15) for medical device manufacturers who lack an in-house PRRC. Find PRRC Provider
UK Representative (UK RP) Separate UK Responsible Person required under UK MDR 2002 and UKCA marking rules for products sold on the GB market post-Brexit. Find UK RP
REACH Only Representative EU-based representative for non-EU manufacturers of chemical substances under REACH Regulation (EC) No 1907/2006. Takes on importer obligations and manages ECHA registration. Find REACH OR
GDPR Article 27 Representative Required for organisations outside the EU/EEA that process personal data of EU residents without EU establishment — GDPR (EU) 2016/679 Art. 27. Find GDPR Rep
DSA Article 13 Legal Representative Digital service providers (platforms, search engines, marketplaces) established outside the EU serving EU users must designate an EU legal representative under DSA Art. 13. Find DSA Rep
VAT Fiscal Representative EU VAT registration and fiscal compliance for non-EU businesses selling goods or services in EU member states. Find VAT Fiscal Rep
WEEE / EPR Compliance Registration in national WEEE registries, reporting obligations, and take-back compliance for producers and importers of electronics and packaging. Find WEEE/EPR Provider
Swiss FADP Representative Swiss data protection representative under Swiss FADP/nDSG Art. 14 for organisations outside Switzerland processing data of Swiss residents. Find Swiss FADP Rep

The EU Authorised Representative (EC REP) is not the same as a GPSR Responsible Person, PRRC, GDPR Art. 27 representative, DSA Art. 13 representative, or REACH Only Representative. Each role is defined by a different regulation and carries distinct legal obligations. Many ECP providers offer combined packages — submit your request specifying all needed roles.