Find a GPSR Responsible Person in the EU

Who needs a GPSR Responsible Person?

Non-EU manufacturers and online sellers who place consumer products on the EU market must designate a GPSR Responsible Person established in the EU. This applies to all consumer product categories not already covered by sector-specific legislation such as MDR, IVDR, RED, or the Machinery Regulation.

Business type	GPSR RP required?	Notes
Non-EU manufacturer selling DTC (direct to consumer) in EU	Yes	Must be designated before products enter the EU market
Non-EU seller on Amazon EU / eBay EU / Etsy EU	Yes	Marketplace may require proof of RP before listing
EU-based importer	The importer acts as RP	No separate RP needed if EU importer is named on product
EU-based manufacturer	No	EU establishment means GPSR RP not required
Marketplace (Amazon, etc.) listing non-EU sellers	Yes, if no RP designated by seller	Platform liability if sellers lack RP

What is the difference between GPSR RP and EC REP (Authorized Representative)?

EC REP (EU Authorized Representative) is a role defined under sector-specific EU regulations — medical devices (MDR/IVDR), radio equipment (RED), machinery, PPE — and is mandatory for non-EU manufacturers placing those products on the EU market. GPSR RP, by contrast, covers all consumer products that do not fall under those sector-specific regimes. The legal obligations are similar in structure but the underlying regulation, the authorities involved, and the documentation requirements differ.

What does a GPSR Responsible Person do?

• Hold a copy of the product's technical documentation and Declaration of Conformity (if applicable)
• Cooperate with market surveillance authorities on request
• Take corrective action including recalls if a product is found unsafe
• Register on the EU Safety Gate portal on behalf of the manufacturer
• Be reachable by a physical EU address as the official contact point

How much does a GPSR Responsible Person cost?

GPSR RP fees are generally lower than EC REP fees for regulated products such as medical devices. Expect €300–1,500 per year for most product categories, depending on the provider and level of service. Fees vary by product risk level and portfolio size — multi-product sellers often negotiate bundle pricing.

How to find a GPSR Responsible Person

1. Confirm GPSR applies to your products — check that your product is a consumer product not covered by a sector-specific regulation.
2. Check for sector-specific legislation — if your product is a medical device, radio equipment, toy, machinery, or PPE, you need an EC REP rather than a GPSR RP.
3. Appoint an EU Responsible Person — describe your product category, number of products and target EU markets; GPSR RP coverage is available through our representation services.
4. Compare quotes and appoint — review provider scope and pricing, then appoint the RP before shipping to the EU.