European
Compliance Platform
European
Compliance Platform
The GPSR is the EU’s safety net for consumer products. The first question is whether it covers your product or a sector-specific regulation applies instead. Answer that first, then appoint your Responsible Person. GPSR Responsible Person services are provided by AFINA s.r.o., the company behind ECP, through getGPSR.eu.
Not sure the GPSR is the right regulation for your product? Build your full compliance roadmap →
The GPSR works as a safety net: it applies to essentially all non-food consumer products, but a sector-specific EU law takes precedence for the risks it covers, and for products under EU harmonisation legislation the GPSR applies only in part. Getting this wrong means arranging the wrong type of EU representation.
| Your product is… | Regulation that applies | What you need |
|---|---|---|
| A medical device or IVD | MDR / IVDR | EU authorised representative — see the MDR route → |
| Radio equipment | RED 2014/53/EU | EU operator under Article 4 of Regulation (EU) 2019/1020: importer, authorised representative or fulfilment service provider — see our representation services → |
| Machinery | Machinery Regulation 2023/1230 | EU operator under Article 4 of Regulation (EU) 2019/1020: importer, authorised representative or fulfilment service provider |
| A toy or PPE | Toy Safety Directive / PPE Regulation | EU operator under Article 4 of Regulation (EU) 2019/1020: importer, authorised representative or fulfilment service provider |
| A general consumer product not listed above | GPSR 2023/988 | GPSR Responsible Person — this page |
The GPSR has applied since 13 December 2024. A consumer product covered by the GPSR may not be placed on the EU market unless an operator established in the EU is responsible for it, so this is not a future deadline.
Compared to a regulation like MDR, the GPSR involves fewer moving parts: most of the work is documentation the manufacturer prepares directly, plus an operator established in the EU.
| Stage | What happens | Who does it |
|---|---|---|
| 1. Risk analysis and technical documentation | Internal risk analysis and technical documentation: at least a general description of the product and its safety-relevant characteristics and, where appropriate given the risks, the risk analysis and the list of standards applied. Kept for 10 years. | Manufacturer (or a regulatory consultant, if used) |
| 2. Traceability and labelling | Type, batch or serial number, and the manufacturer’s name and postal and electronic address, on the product or, where that is not possible, on the packaging or an accompanying document. | Manufacturer |
| 3. Appoint an EU Responsible Person | Needed if you are a non-EU manufacturer and no EU importer or fulfilment service provider holds the role. | GPSR Responsible Person — find one → |
| 4. Safety notifications | Notifying accidents and dangerous products through the Safety Business Gateway when they occur. | Manufacturer or Responsible Person; importers and distributors have their own notification duties |
GPSR Responsible Person services are provided by AFINA s.r.o., the company behind ECP, through getGPSR.eu. Stages 1, 2 and 4 are documentation and process obligations you (or your consultant) handle. Full detail is in the GPSR compliance guide.
| Business type | Need to appoint a Responsible Person? | Notes |
|---|---|---|
| Non-EU manufacturer selling directly to EU consumers, with no EU importer | Yes, unless an EU fulfilment service provider handles the products | The operator must be in place before the product is placed on the EU market |
| Non-EU manufacturer selling on Amazon EU, eBay EU or Etsy EU, with no EU importer | Yes, on the same terms | The offer must show the Responsible Person’s details (Article 19), and the marketplace may ask for them before listing |
| EU-based importer | The importer holds the role | No separate appointment is needed |
| EU-based manufacturer | No | The manufacturer holds the role itself |
GPSR Responsible Person fees are generally lower than EC REP fees for regulated products such as medical devices. Expect roughly €300–1,500 per year, depending on the provider, product risk level and portfolio size. Multi-product sellers can often negotiate bundle pricing.
GPSR Responsible Person services are provided by AFINA s.r.o., the company behind ECP, through getGPSR.eu. ECP’s independent provider matching covers Notified Bodies, Certification Bodies and testing laboratories.
No, not for that same product. The GPSR rules on the Responsible Person (Articles 9 to 18) do not apply to products under EU harmonisation legislation. Medical devices need an authorised representative under the MDR or IVDR. Under RED, the Machinery Regulation, the Toy Safety Directive and the PPE Regulation you need an EU operator under Article 4 of Regulation (EU) 2019/1020, which can be an authorised representative. The GPSR rules on online offers and accident notification still apply.
ECP’s free roadmap tool determines which regulations apply to your product from a short questionnaire, before you submit any request. GPSR Responsible Person services are provided by AFINA s.r.o., the company behind ECP, through getGPSR.eu.
No. For Notified Bodies and testing laboratories ECP is a neutral marketplace: it does not perform conformity assessments or testing itself. It routes your structured request to independent providers, who respond directly with their own scope, timeline and terms. EU representation and regulatory consulting are offered separately by AFINA s.r.o., the company behind ECP.
Search is free and unlimited, with no account needed. Creating, reviewing and sending a request is free for applicants; provider services are paid separately.
GPSR Responsible Person services are provided by AFINA s.r.o., the company behind ECP, through getGPSR.eu. ECP’s independent provider matching covers Notified Bodies, Certification Bodies and testing laboratories.
Appoint an EU Responsible Person →| Role | Needed for | Link |
|---|---|---|
| GPSR Responsible Person | Stage 3: an operator established in the EU | GPSR Responsible Person → |
| EU authorised representative | If a sector-specific regulation applies instead | Representation services → |